Google Ads
Google AdWords or Pay per Click (PPC) advertising
Google Ads, also known as Google Ad Words, is a powerful online advertising platform that allows businesses to create and manage ads that appear on Google Search, YouTube, and other Google partner websites. Here’s a comprehensive overview:
Purpose and Benefits:
Advertising Reach: Google Ads enables you to reach a vast audience by displaying your ads to users actively searching for relevant keywords or browsing related content.
Targeting Options: You can precisely target your ads based on factors like location, demographics, interests, and device type.
Cost Control: Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad.
Measurable Results: Detailed analytics allow you to track performance, measure conversions, and optimize your campaigns.

What We Do
- We Create Campaign & Ads Setup In A Proper Way
- We Set Up Right Bidding Strategy
- We Do Relevant Keyword Researching
- We Draft Text & Image Ads With Ad Extensions
- We Focus On Conversion Setup & Re-Marketing
- We Analyze & Advise On Landing Pages
- We Do Analytics Setup & Linking With
- We Do Campaign Monitoring & Optimization
- We Make A Monthly Report
- We Assigned A Dedicated Account Manager
- We Set The Location, Language, Ad Scheduling
- We Utilize Proper Ad Group & Themes
- We Do Proper Analyzing Competitor Ads And Market Share
- Carousel And Collection Ads
- Traffic Monitoring
- Making Monthly Reporting
Components of Google Ads

Campaigns: The highest level of organization. Each campaign has specific goals (e.g., driving website traffic, increasing sales, or promoting an app).
Ad Groups: Within campaigns, we create ad groups that contain related keywords and ads.
Keywords: These trigger your ads when users search for specific terms.
Ads: Text or display creative that appear in search results or on websites.
Extensions: Additional information (like phone numbers, site links, or location details) that enhance your ads.
Types of Google Ads

Search Ads
Text-based ads displayed on Google Search results pages

Display Ads
Visual ads (banners, images, videos) shown on Google Display Network partner sites

Video Ads
Ads displayed on YouTube

Shopping Ads
Product listings with images and prices

App Ads
Promote mobile apps on Google Play and other platforms